The founder and driving force behind Break the Cycle is Mark “Rocky” Vest, who received an Outstanding Anti-Trafficking Service Award from the NAHT on January 16th, 2020. Held annually in Iowa and raises funds to fight human trafficking. Last year, the 200 mile one day bike ride raised nearly $100,000. Since the first Break the Cycle 200 ride in 2011, over $750,000 has been raised and donated to nonprofit prevention projects, rescue services, and survivor restoration programs.