The mission of Fairtrade International is to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives.
Fairtrade International believes that trade can be a fundamental driver of poverty reduction and greater sustainable development, but only if it is managed for that purpose, with greater equity and transparency than is currently the norm. They believe that people can overcome disadvantage and marginalization if they are empowered to take more control over their work and their lives, if they are better organized, resourced and supported, and can secure access to mainstream markets under fair trading conditions.